This study was a full service in home usage test for washing machines which were gifted to the respondents after the completion of the full study.

Respondents were asked to visit a store and purchase their said WM which was filmed, this was followed by the installation also being recorded as the client wanted to capture the purchase journey through to installation and usage.
Once installed the respondent had to take part in an online diary where they uploaded videos of usage and opinion of the machine. They were asked to also sync the machines with the app provided on their smartphones to test the integration and ease of use in a home environment.

Respondents where provided with either WW8800 or WW6800 Washing machines from Samsung.

The qualifying criteria was those who have purchase intention of washing machine within a month at a price over £700.00

Those who currently own a premium washing machine from Miele or Bosch in their home. Those who have experienced using a smartphone application to connect home appliance and are highly interested in using IT devices.

They had to be available for a follow up IDI interview after three months of first stage.




United Kingdom


IHUT / IDI / OBB / Ethnos

Sample Size



B2B / White goods


Premium Washing Machine

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