Research

Vocal Field: Full-service research

Fully tailored market research services to suit your needs. Whether it’s full end-to-end project management or support at a specific stage, we’re flexible and can adjust to meet your goals


GET STARTED

Digital Agency Service Hero Image

  • FOCUS GROUPS
  • MYSTERY SHOP
  • SURVEYS
  • UX TESTING
  • INTERVIEWS
  • IHUT
  • CAR CLINICS

Our approach

Our end-to-end research process is designed to seamlessly take you from concept to completion, delivering insights every step of the way.

Discovery and design

We craft your project plan to align with your objectives, hypotheses, and timeline, designing pre-screening surveys and moderator guides to ensure a seamless and effective process

Digital Agency Service Approach Image 1
recruitment

Recruitment

We’ll source the best participants for your research project from our portal of over 800,000 fully verified respondents, supported by our dedicated multi-channel recruitment team.

Fieldwork

Our experienced team of project managers and moderators will handle every aspect of delivering the chosen methodologies, ensuring that all your objectives are met with precision and efficiency.

Digital Agency Service Approach Image 3
Digital Agency Service Approach Image 2

Reporting and insights

Your data will be provided in a format that suits your needs, whether that’s raw data, executive summaries, or detailed insights and recommendations.

Vocal Views

Winning methodologies

Discover how Vocal Views not only streamlines your research process but also empowers you to make smarter, insight-driven decisions.

Focus Groups

Group discussions for insights on products or ideas.

Interviews

One-on-one conversations to explore detailed opinions.

Mystery Shop

Covert evaluations of customer service and experiences.

IHUT

Home testing of products for real-world feedback.

Eye Tracking

Analysing where users focus most.

Usability Testing

Watching real users navigate products.

Diary Studies

Capturing user experiences over extended time.

Sentiment Analysis

Tracking user opinions across digital platforms.

CLT

Centralised product testing in a controlled environment

Car Clinics

In-depth analysis of vehicles by potential customers.

UX Testing

Assessing usability and design of digital products.

Ethnographies

Observing real-life behavior in natural environments.

Testimonials from our users

Explore our testimonials to envision the possibilities for your brand’s success. Your success story could be the next one we share!
Julie B

Researcher @ Tik Tok

Yay – congrats on completing this study! Thank you for the great recruits and your flexibility with all the scope and timeline changes.

Marissa S

Field Director @ Adobe

It was great working with you and the Vocal Views team again, thanks so much for all your help with this project!
Always a pleasure working with you!  Thanks for the great work on this!

Susan S

User Researcher @ Bosch Power Tools

Thank you so much for all your support, it was a pleasure working with you! I appreciated a lot that you have always been reachable and answered so fast. We had very insightful interviews and the people recruited matched our criteria perfectly. I couldn’t believe that almost everyone showed up in time and was ready for being interviewed – this is the biggest uncertainty with online interviews. I was more than happy that we have been able to conduct all 10 interviews within this condensed three days. Well done, you and the team did such a great job.

Olivia O

Govve

They were a great group! Very knowledgeable, and all very interested in outdoor lighting products – seriously, and authentically.  We got some great insights.  They also literally described our clients perfect product 🙂