Vocal Field: Full-service research
Fully tailored market research services to suit your needs. Whether it’s full end-to-end project management or support at a specific stage, we’re flexible and can adjust to meet your goals
- FOCUS GROUPS
- MYSTERY SHOP
- SURVEYS
- UX TESTING
- INTERVIEWS
- IHUT
- CAR CLINICS
Our approach
Our end-to-end research process is designed to seamlessly take you from concept to completion, delivering insights every step of the way.
Discovery and design
We craft your project plan to align with your objectives, hypotheses, and timeline, designing pre-screening surveys and moderator guides to ensure a seamless and effective process
Recruitment
We’ll source the best participants for your research project from our portal of over 800,000 fully verified respondents, supported by our dedicated multi-channel recruitment team.
Fieldwork
Our experienced team of project managers and moderators will handle every aspect of delivering the chosen methodologies, ensuring that all your objectives are met with precision and efficiency.
Reporting and insights
Your data will be provided in a format that suits your needs, whether that’s raw data, executive summaries, or detailed insights and recommendations.
Vocal Views
Winning methodologies
Discover how Vocal Views not only streamlines your research process but also empowers you to make smarter, insight-driven decisions.
Focus Groups
Group discussions for insights on products or ideas.
Interviews
One-on-one conversations to explore detailed opinions.
Mystery Shop
Covert evaluations of customer service and experiences.
IHUT
Home testing of products for real-world feedback.
Eye Tracking
Analysing where users focus most.
Usability Testing
Watching real users navigate products.
Diary Studies
Capturing user experiences over extended time.
Sentiment Analysis
Tracking user opinions across digital platforms.
CLT
Centralised product testing in a controlled environment
Car Clinics
In-depth analysis of vehicles by potential customers.
UX Testing
Assessing usability and design of digital products.
Ethnographies
Observing real-life behavior in natural environments.
Testimonials from our users
Julie B
“Yay – congrats on completing this study! Thank you for the great recruits and your flexibility with all the scope and timeline changes.”
Marissa S
“It was great working with you and the Vocal Views team again, thanks so much for all your help with this project!
Always a pleasure working with you! Thanks for the great work on this!”
Susan S
“Thank you so much for all your support, it was a pleasure working with you! I appreciated a lot that you have always been reachable and answered so fast. We had very insightful interviews and the people recruited matched our criteria perfectly. I couldn’t believe that almost everyone showed up in time and was ready for being interviewed – this is the biggest uncertainty with online interviews. I was more than happy that we have been able to conduct all 10 interviews within this condensed three days. Well done, you and the team did such a great job.”
Olivia O
“They were a great group! Very knowledgeable, and all very interested in outdoor lighting products - seriously, and authentically. We got some great insights. They also literally described our clients perfect product 🙂”