Case Study
How GOVEE Brightened Their Strategy: Insights That Shaped Outdoor Lighting Innovation
Discover how GOVEE used real customer insights to launch sustainable products, refine their website, and create targeted marketing campaigns. Through a 90-minute Online Focus Group, Vocal Views uncovered key preferences and market gaps, enabling GOVEE to adapt their strategy and connect with customers authentically.
of respondents expressed interest in sustainable, energy-efficient outdoor lighting.
of participants highlighted the importance of timely Black Friday and holiday promotions.
of users found the new website features more engaging and user-friendly.
Company
GOVEE is a leading innovator in smart outdoor lighting solutions. Known for their energy-efficient, app-controlled designs, they bring convenience, style, and sustainability to outdoor spaces.
Website
Headquarters
Shenzhen, China
Industry
Smart Home and Outdoor Lighting
Products used
Outdoor smart lighting with solar power, app-controlled features, and customizable options.
The Challenge
GOVEE, approached Vocal Views to gain a deeper understanding of customer preferences and identify potential market gaps for outdoor lighting. The goals of this research were:
- To identify desirable features for new product development.
- To refine their marketing strategy for seasonal campaigns.
- To optimize their website for better customer engagement.
The Approach
Vocal Views conducted a 90-minute Online Focus Group with a diverse group of outdoor lighting enthusiasts.
- Participant Profile: Customers with a strong interest in outdoor lighting solutions, representing various demographics.
- Key Areas of Discussion:
- Preferences for product features, such as sustainability, smart controls, and usability.
- Seasonal marketing opportunities like Black Friday and Christmas.
- Website layout and content improvements.
- Data Collection: Participants shared their opinions through guided discussions, which were analyzed to identify actionable insights.
Key Insights and Impact
- Consumer Segmentation and Sales Success
- Refining Features for Better Performance
- In-Store Innovation for Stronger Brand Impact
Key Insights and Impact
1. Sustainable Product Development
Participants expressed a growing preference for energy-efficient, sustainable lighting. In response, GOVEE launched a new line of solar-powered, smart outdoor lighting with features like:
- App-controlled dimming and brightness adjustment.
- Motion sensors for energy efficiency.
- Remote scheduling to suit user preferences.
2. Targeted Marketing Timelines
Respondents emphasized the importance of seasonal deals during Black Friday and Christmas, citing rising costs for outdoor décor. GOVEE adapted their strategy by launching promotions such as:
- Black Friday Pre-Deals with discounts of up to 50%, advertised through a mailing list to build excitement ahead of November 21st.
3. Enhanced Website Features
Participants provided actionable feedback on website design, leading GOVEE to implement:
- Interactive product previews, allowing users to hover over products to see assembled views.
- Easier navigation, improving the overall shopping experience
Client Feedback
“Hi Vocal Views. A quick email to say they were a great group (again). They were very knowledgeable, and all very interested in outdoor lighting products – seriously, and authentically. We got some great insights. They also literally described our client’s perfect product :-)” – GOVEE
Results at a Glance
- 85% interest in sustainable lighting solutions led to a new product line launch.
- 60% engagement with seasonal promotions informed targeted Black Friday campaigns.
- 60% engagement with seasonal promotions informed targeted Black Friday campaigns.
Conclusion
The Outdoor Lighting Focus Group for GOVEE provided invaluable insights that directly shaped their product development, seasonal marketing, and website experience. By listening to customer feedback, GOVEE strengthened their market position, enhanced brand loyalty, and delivered products that resonate with real consumer needs.
Looking forward, Vocal Views is excited to continue supporting GOVEE and other industry leaders in developing innovative, customer-focused strategies.
Ready to illuminate your market strategy? Contact us today for insights that power success!