Case Study
How Indeed Optimised Employer Hiring: Insights Driving Recruitment Platform Enhancements
Discover how Indeed leveraged qualitative research to refine its job posting features, improve employer support, and optimise hiring experiences for businesses of all sizes. Through targeted focus groups, Indeed uncovered key insights that shaped Indeed’s platform improvements and strengthened employer recruitment strategies.
reduction in unqualified applications after implementing the new applicant prompt feature.
employers participated in focus groups and interviews.
72% of hiring managers highlighted speed and efficiency as top priorities.
Company
Indeed is a global leader in the online job market, helping employers connect with job seekers through an extensive digital hiring platform. Their mission is to make hiring faster, simpler, and more effective for businesses of all sizes.
Website
Headquarters
Austin, Texas, USA
Industry
Job Recruitment & Employment Services
Products used
Platform
The Challenge
Indeed aimed to understand the hiring experiences, challenges, and decision-making processes of key professionals involved in recruitment. The project objectives included:
Identifying the pain points experienced by hiring managers and HR professionals while using Indeed’s platform.
Evaluating challenges in talent acquisition and potential areas for platform improvement.
Understanding the factors influencing recruitment platform choices.
The Approach
Indeed conducted targeted focus groups, engaging professionals responsible for recruitment across businesses of all sizes. The study was segmented into two distinct participant groups:
Hiring Managers – Individuals responsible for direct recruitment within their departments.
HR Managers – Professionals overseeing broader hiring strategies and compliance.
Key Insights and Impacts at a Glance
- Enhanced Job Posting Features
- Improved Employer Support
- Refined Marketing Strategies
Key Insights and Impacts
1. Hiring Challenges
- Small businesses struggled with limited recruitment budgets and brand recognition.
- Larger companies faced challenges related to volume hiring and process inefficiencies.
Indeed introduced a feature prompting applicants who do not meet experience requirements with: “You don’t meet the requirements. Are you sure you want to continue?”—helping employers filter out unqualified candidates.
2. Decision-Making Process
- Hiring managers prioritised speed and efficiency in finding qualified candidates.
- HR managers focused on compliance, company-wide hiring strategies, and employer branding.
3. Platform Usage
- Indeed was valued for its large talent pool and ease of use.
- Employers expressed a need for more tailored recommendations and improved candidate screening tools.
Enhanced promotion of Indeed’s Voice Hiring tool, shaping future recruitment tool improvements.
4. Opportunities for Indeed
- Improve job matching algorithms to connect employers with more suitable candidates.
- Enhance employer branding tools to support businesses of all sizes.
- Provide more tailored support and insights for hiring managers and HR professionals.
The study showcased Indeed’s capabilities beyond job postings, reinforcing its role as a strategic hiring partner.
Client Feedback
“Thank you for your help! It was an absolute pleasure working with you on this study!” – Indeed
Results at a Glance
- 72% of hiring managers highlighted speed and efficiency as top priorities.
- 65% of HR professionals emphasized compliance and employer branding in hiring decisions.
- 80% of respondents valued Indeed’s large talent pool but desired improved screening tools.
- 30% reduction in unqualified applications after implementing the new applicant prompt feature.
Conclusion
This research provided Indeed with valuable insights into the hiring landscape, enabling them to refine their platform to better serve employers. By understanding the unique needs of hiring managers and HR professionals, Indeed can continue optimising its services to support businesses of all sizes.
Looking forward, Indeed remains committed to leveraging qualitative research to enhance its recruitment solutions, ensuring a seamless and effective hiring experience for all employers.